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presence is the new dialtone
a guide to building up you realtime social media cv

me@me.dm
http://blog.me.dm

you can send me a tweet/dm to @philcampbell at any time with any of these hashtags to get emailed the latest info
#ark #fibrecamp #social #transport #projects

we also have a google hangout.
http://co.me.dm/andhangout
OR
follow along in chat room and cycle presentation in browser
using space and arrow keys.

ntu 3rd year students

future. ..

i need five people. .. where will you be?

presence is the new dialtone

ring ring.^*

^* no phone line required to be contacted these days.

i was twenty once . …

the bomb nottingham

i'm a connector joining people doing good tasks and a disrupter of poor logic and bad ethics.
inspiring people to act on diversity in technology usage.

i don't mean those dudes that
won britain's got talent.

the rise ofthe independent

social media is not having a twitter and facebook account.

building a network of people that follow what you do is your most powerful asset.
takes time.

do you want to be
unemployed
or noticed above the internet noise?

YouTube says that over 48 hours of new videos are uploaded to the site every minute.
how will you be noticed?

a recent story about a milkshake. .

@byronhamburgers created fast engagement.

they made me feel. ..

invested..

that someone was listening..

faux uplifting confidence.

that someone noticed my twitter comment and acknowledged my visit to eat there - think in geo loyalty!

near real time engagement

not about a quick win always for user

one method of measuring reach. .

but what's the point phil?

- building loyalty with brands

- lists connect local business (ghent)

- instagram photo integration (16m!)

- see it, want it and purchase

- 25% money off your bill (mayors)

- the firebox twitter sweets story

asked for an interview with nick. .. .

helped me renew me.dm ($150)

white board wall video

live audio streaming tester

early user from the start

switched to posterous early..

advocate and api mashup ideas. .

. .walkthroughs new business startups

unofficial user groups. ..

data provider on the move stateside. ..

services in my projects / day-2-day

- exposure from my usage

- they make services, we the content

- they want brand ambassadors

- business relationship

- social broadcast via my networks

- so competitive online market

- no customer for life (generational)

making it work, 2010

- outreach for brand advocacy

- a place to make content(hd)

- remote working (us/eu)

- no housing (ark merely a dream)

- optimise emptyspace (emptyhouse)

so where did i start?
recession hit
8 year relationship DOA
35k job finished
house repossessed

hotdesking nottingham. …

i got a phone call one day. …

sequence of events

- crash in a spare room

- secured six month space

- bought in new business

- live streams and shows

- won seedups contest (3k)

- raised money on ulule

fibrecamp was born. .

showyou 2200+ subscribers (jan 2012)

all our channels and content feeds

finding your digital presence

- pick niche, people you love

- network your backside off

- update regular in your networks

- authentic and consistent message

- put in a few years. start today.

after FIVE years of blogging / video

paid blogger

year advocacy with http://watch.tv

new spaces, client base, new content.

ghent, belgium 'audiences europe'

a potential fibrecamp europe?

so far we touched on. .

- geo location, check-in loyalty

- social reach and outreach

- your daily social media cv

- bartering your time with brands

- evaluate your 'deadtime' strategy

so my big FIVE areas to start!

start by building a community space

(time, relationship, intent, belief, resources, needs, risks)

'If community exists, both freedom and security may exist as well. The sense of connectedness and formation of social networks comprise what has become known as social capital'